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Sofia Health Deminar: How to choose the right marketing strategy to speak to and attract clients
June 24, 2021 @ 12:00 pm - 1:30 pm
At the core of your business and marketing strategy is your user persona and the buyer’s journey. So we are going to show you why it’s critical to intimately understand your potential clients and how not doing the developmental work can have a profound impact on your top of funnel marketing and your ‘lead generation’ efforts.
In this deminar we will show you why it’s imperative to develop and understand your user personas and their buyer’s journey before you spend 1 cent on a marketing funnel, build out your marketing tools, or start writing any content!
If you’re frustrated and overwhelmed with all of the marketing strategies, tactics, and tools to choose from, check out this marketing breakdown held by MIT MBA grad, Riley Rees. She breaks down the marketing system starting with identifying your ideal client, understanding the psychology of your client so you can speak to them as they progress from stranger of your business to a brand loving advocate.
After this overview you will be able to:
• Identify your ideal users and create your user personas
• Build your buyer’s journey map
• Choose marketing tactics that fit your ideal client